Shopify CRO Agency for UK eCommerce brands

Fix the leaks in the buying journey.

More of your existing traffic. Turning into orders.

Founder-led eCommerce brands lose sales to avoidable friction: mobile usability issues, weak trust signals, cart anxiety, and product-page confusion. GMAX helps diagnose the issue, prioritise the fixes, and implement the changes that improve conversion efficiency without making the site feel generic or overbuilt.

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Built for founder-led Shopify stores that want clarity, focus, and a smarter path to conversion improvements.

Conversion fixes, not guesswork.

We diagnose the real points of friction before making changes.

The problem is rarely a lack of demand. It is often friction in the path to purchase.

People are landing, but not buying.

Traffic is there, but product pages are confusing, mobile friction is slowing momentum, and the buying journey is leaking before the customer ever reaches checkout.

Your site is telling a weaker story than the brand.

The product is strong, but weak trust signals, unclear navigation, and inconsistent shopping experiences mean visitors hesitate.

Acquisition spend is rising, while conversion stays flat.

When the issue is in the funnel, more traffic just amplifies the leak. The real opportunity is often in fixing what is already there.

Founders shouldn't have to spend more on traffic while simple conversion issues keep costing them sales.

What the Conversion Fix Sprint is designed to do

We help founder-led stores remove conversion bottlenecks and increase the percentage of existing traffic that turns into revenue.

A clearer path to purchase

We diagnose the parts of the customer journey that are creating friction — from product-page clarity to mobile usability and cart confidence.

Fixes chosen based on evidence

Instead of random redesigns, we identify the highest-impact issues and prioritise improvements around the founder's commercial objectives.

A process that reduces risk

The engagement is structured around agreed scope, acceptance criteria, and a clearly defined implementation process so there is less guesswork for everyone involved.

Human, commercially focused implementation

The work is designed to improve the performance of the store without making it feel over-engineered or disconnected from the actual buying behaviour of the customer.

Fix the store before you buy more traffic.

The Conversion Fix Sprint focuses on the parts of the shopping journey most likely to be costing you sales.

Find friction in the buying journey: product-page clarity, mobile usability, trust, cart confidence, and other points where customers hesitate.

Prioritise issues by customer impact and commercial relevance, rather than defaulting to a full redesign or a list of cosmetic changes.

Agree the scope, deliverables, and fee before implementation, then build and quality-check the approved improvements.

The goal is a clearer, lower-friction route from product discovery to checkout, with the work prioritised around your store and customers.

Explore the Conversion Fix Sprint

Clear about what we can prove.

We won't imply results or client experience we can't substantiate. The Conversion Fix Sprint is built around reviewing your store, agreeing the work that makes sense, and documenting the scope before implementation begins.

Any future case studies or performance figures will be shared with permission and enough context to understand what changed. We won't present a concept project as client work or treat correlation as proof of a guaranteed outcome.

OCHRE is a demonstration brand: a concept e-commerce build showing our approach to design and conversion decisions. It is not a client case study. See it at ochre-tawny.vercel.app.

How the Conversion Fix Sprint works

Discovery call

We understand the founder's business, the store's current behaviour, and the commercial concerns driving the engagement.

Diagnostic review

We look at the most relevant conversion issues in the customer journey and identify what is likely creating friction.

Agreed implementation

The agreed improvements are implemented and reviewed before final sign-off.

Seven steps. Clear priorities. No vague scope.

Each sprint follows a defined process so that the work, the deliverables, and the expected outcomes are transparent before implementation starts.

Discovery

We review the business context, the current shopping experience, and the commercial goals behind the store.

Diagnostic audit

We review the buying journey for relevant friction points in product, mobile, cart, trust, and checkout behaviour.

Prioritisation

We determine which issues are actually worth fixing first based on customer impact and commercial importance.

Scope approval

The agreed fixes, expected outcomes, exclusions, and revision boundaries are documented before build work begins.

Implementation

Approved fixes are implemented under GMAX management and QA, with a clear focus on the purchase journey.

Quality assurance

We verify the agreed functionality, relevant mobile experience, and whether the changes truly addressed the problem.

Handover

The client receives a final handover with any remaining recommendations and agreed deliverables clearly documented.

We recommend improvements based on the diagnostic review, but the final scope and priorities are agreed before implementation begins.

Conversion work starts with the buying journey.

A store can lose a ready-to-buy customer through unclear product information, weak reassurance, awkward mobile interactions, or an unexpected step in checkout. We review the experience as a customer would, then focus the work on the friction that matters most.

See how the sprint worksarrow_forward

The sprint is for stores ready to improve.

The best fit is a founder-led Shopify brand with an established product and traffic, a clear reason to improve the store, and the capacity to make decisions about the work. Discovery helps us establish whether the sprint is appropriate before scope is agreed.

Talk about your store