We're not hiding that we're new.
Gmax Digital is a founding-stage agency for UK e-commerce brands. No decade of case studies, no wall of clients. What we have instead: a guarantee that puts the risk on us, not you.
Why e-commerce brands choose Gmax Digital
Built for Google and AI search
Every site we build is optimised for Google and for AI search — ChatGPT, Perplexity, AI Overviews — as standard. Not an upsell. Just how we build.
E-commerce only
We work with UK product brands — beauty & skincare, fashion & apparel, pet products, home & living. Not SaaS. Not "enterprise."
You judge the work, not us
Every stage has written acceptance criteria agreed before it starts. You decide if it's done. If it isn't, we fix it — and if we can't, you don't pay for it.
What we believe about e-commerce visibility
Organic visibility beats paid ads.
Every pound you spend on ads disappears when you stop paying. Rankings and AI visibility are assets that keep earning you revenue year after year.
AI search is already here.
ChatGPT, Perplexity, and Gemini are where customers research before they buy. If you're not appearing there, your competitors are capturing your revenue.
Rankings don't happen on our schedule.
We won't promise you a date Google and ChatGPT don't control. What we'll promise is written acceptance criteria for every stage, agreed before we start, and a fee that waits until you've signed off that stage as satisfied.
Visibility without conversion is waste.
Traffic is only valuable if your store converts. We optimize both: get customers to you AND make sure your site closes the sale.
Founder-led. Deliberately.
Gmax is run by its founder, supported by vetted specialist delivery partners where a project stage needs deep expertise. No invented team page, no stock-photo colleagues — the person you talk to is the person accountable for your project, at every stage.
Lamfih B.
Founder, Strategic Lead
Focused on bridging the gap between technical complexity and market relevance.
Who we build for
We work with UK e-commerce and product brands — beauty & skincare, fashion & apparel, pet products, home & living.
Beauty & Skincare
UK skincare and beauty brands selling direct to consumer.
Fashion & Apparel
Clothing and accessories brands built for online retail.
Pet Products
Product brands serving pet owners across the UK.
Home & Living
Homeware and living brands selling through their own store.
Working Philosophy
Audit First
Know exactly where you rank on Google and if you appear on AI before making any changes.
SEO First
Organic visibility lasts. Paid ads stop working when you stop paying.
AI Visibility
ChatGPT, Perplexity, and AI Overviews are part of how customers find brands now. We build for them as standard, not as an extra.
Sign-Off First
Every stage has acceptance criteria agreed in writing before it starts. Our fee is due only after you sign that stage off as satisfied.
No wall of logos. Here's why.
We're a founding-stage agency, and we won't pretend otherwise. We don't have a wall of client logos yet — what we have is a set of terms no established agency will match: you don't pay our fee until you're satisfied with the work, stage by stage, in writing.
Established agencies show you their past. We show you our terms — because terms are the only proof that can't be faked. When our first client results exist, you'll see them here, with real names attached and full permission given. Until then, we'd rather show you nothing than show you fiction. You've seen enough fiction from this industry.
So we built our proof instead. OCHRE is a complete demonstration brand — a concept e-commerce build showing exactly the standard we work to, from the editorial design to the conversion decisions. Every pixel of it is ours, and every pixel of it is labelled as the concept it is. See it at ochre-tawny.vercel.app.
Your e-commerce store is invisible on AI search.
Discover where you rank on Google and whether customers can find you on ChatGPT, Perplexity, or Gemini. Get a free audit with 3 actionable fixes.