We help founder-led Shopify brands turn more of their traffic into orders.
GMAX works with growth-minded eCommerce brands to diagnose conversion friction, prioritise the right fixes, and implement changes that improve the buying journey without bloating the experience.
Why Shopify brands work with GMAX
Focused on the buying journey
We review the path from product discovery through checkout to find where the experience may be creating hesitation or drop-off.
Shopify and eCommerce focus
Our work is for founder-led product brands that want a clearer, more effective shopping experience for their customers.
Clear scope before implementation
Findings are prioritised, then the deliverables and fee are agreed before build work begins. That keeps the work focused and expectations clear.
What we believe about e-commerce conversion
More traffic cannot fix every problem.
When customers struggle to understand a product or complete a purchase, increasing acquisition can simply send more people into the same friction.
The customer experience is the conversion funnel.
Product clarity, mobile usability, trust, cart confidence, and checkout all shape whether a visitor feels ready to buy.
Recommendations should be grounded in evidence.
We look for specific points of friction and prioritise them by customer impact and commercial relevance, rather than proposing changes for their own sake.
Focus beats unnecessary complexity.
The right improvements should make buying clearer and easier without making the store feel generic or over-engineered.
Founder-led. Deliberately.
Gmax is run by its founder, supported by vetted specialist delivery partners where a project stage needs deep expertise. No invented team page, no stock-photo colleagues — the person you talk to is the person accountable for your project, at every stage.
Lamfih B.
Founder, Strategic Lead
Focused on bridging the gap between technical complexity and market relevance.
Who we build for
We work with UK e-commerce and product brands — beauty & skincare, fashion & apparel, pet products, home & living.
Beauty & Skincare
UK skincare and beauty brands selling direct to consumer.
Fashion & Apparel
Clothing and accessories brands built for online retail.
Pet Products
Product brands serving pet owners across the UK.
Home & Living
Homeware and living brands selling through their own store.
Working Philosophy
Audit First
Know exactly where you rank on Google and if you appear on AI before making any changes.
SEO First
Organic visibility lasts. Paid ads stop working when you stop paying.
AI Visibility
ChatGPT, Perplexity, and AI Overviews are part of how customers find brands now. We build for them as standard, not as an extra.
Sign-Off First
Every stage has acceptance criteria agreed in writing before it starts. Our fee is due only after you sign that stage off as satisfied.
Clear about what we can prove.
We won't imply results or client experience we can't substantiate. The Conversion Fix Sprint is built around reviewing your store, agreeing the work that makes sense, and documenting the scope before implementation begins.
Any future case studies or performance figures will be shared with permission and enough context to understand what changed. We won't present a concept project as client work or treat correlation as proof of a guaranteed outcome.
OCHRE is a demonstration brand: a concept e-commerce build showing our approach to design and conversion decisions. It is not a client case study. See it at ochre-tawny.vercel.app.
Your store likely has demand. It may just be leaking sales.
Book a discovery call and we'll review the friction in your current shopping journey, priority fixes, and the commercial value of improving conversion before you spend more on acquisition.